Social media influencers shaping the narrative, says Mohit Mangwani

Influencer marketing has exploded in popularity in recent years, with a whole industry built on celebrities being paid to promote corporate sponsorships with their millions of followers.

Simply said, an influencer is someone who has the ability to influence others. Influencer marketing is when a powerful person works with a company to promote a product. The first type of influencer marketing was celebrity endorsements.

Social content providers with specialty audiences, on the other hand, can often provide greater value to brands in today's digital age. On social media, these personalities have devoted and active groups of followers.

While Instagram influencer marketing is a well-known tactic, influencers are increasingly using other platforms. Snapchat, YouTube, and TikTok each have their own group of influencers who cater to distinct audiences.