'Sob stories are a marketing gimmick' says Sonu Nigam on Indian Idol 12 controversy!

In his latest interview, Sonu Nigam commented on the Indian Idol controversy and explained the reasons that encourage reality shows to broadcast sob stories.

New Delhi: Singer Sonu Nigam had an interesting take on the Indian Idol controversies in the past few weeks and he delved deeper into it in an interview with a leading daily. In a conversation with Etimes, he revealed that the reason reality shows are inundated with sob stories is because they work and increase viewership. He called it a 'marketing thing'. He said, "If they weren’t working (sob stories), it would not be happening so often on reality shows. In the deepest corner of my heart, I feel sob stories are working. It is a marketing thing, and people are not fools. Their hearts are in the right place. I also feel that the contestants in reality shows are extremely talented. They are ‘dhurandhars’. Secondly, the definition of entertainment varies from person to person."