So You’re Thinking About Joining a Wine Club ...
The New York Times
Media outlets, retailers, importers and restaurants all want your business. Here’s a hint: Look for transparency, real wineries and customer service.
Consume enough media and you cannot help but stumble over an invitation to join a wine club. NPR wants you as a member. So do Turner Classic Movies and National Geographic. Eater promises “surprising and highly drinkable wines on your doorstep every month,” if you join its club. I still receive a daily home delivery of The New York Times. When I pick it up in the morning, I sometimes find an insert advertising The Wall Street Journal’s WSJWine club. I’ve found this puzzling, since The Times has one of its own.
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