Sneakerheads snap up Yeezy shoes after Adidas walks away
CBSN
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic remarks.
In the three days since the sportswear giant's announcement, trade activity on Tradeblock — a barter-based platform for sneakers, with about 200,000 users — surged 40%, the company told CBS MoneyWatch. The service also saw a 10% increase in the number of users adding Yeezy shoes to their online wishlists, where they can keep track of sneakers they hope to acquire in the future.
"More people and more trade activity is focused on Yeezy's than we would normally see," Tradeblock CEO Mbiyimoh Ghogomu told CBS MoneyWatch.
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