Shaw CEO tells Competition Tribunal that company needs merger with Rogers

Shaw Communications says it doesn't have the scale and size to give customers the services and products they want, which is why it made the decision to merge with Rogers Communications Inc.

Shaw CEO Bradley Shaw told the Competition Tribunal Wednesday during the hearing on the $26-billion proposed deal with Rogers, that Shaw is being outspent by prime competitor Telus, has been losing market share to them in wireline and hasn't made a dollar of free cash flow from its wireless investment.

He said the decision to sell was "extremely difficult," and that the company looked at every option.

He said Shaw is three-to-four times smaller than all of its competitors and won't be able to invest properly and innovate longer term.