Shanghai flaunts future of cars with screens, drones

Cutting-edge technology and passenger comfort take center stage at Auto Shanghai, with screens, massage seats, and flying taxis showcased.

At the huge Auto Shanghai industry show this week, the chatter was less about powerful engines and more about cutting-edge technology and passenger comfort.

Hundreds of carmakers and equipment supplies have filled the exhibition space since Wednesday, showcasing models packed with screens, massage seats and other add-ons — not to mention flying taxis.

Facing fierce competition, Chinese car manufacturers are trying to attract hyperconnected consumers with screens up to 65 inches wide mounted in front of each passenger, in the doors, in the sun visors or even on the car bonnet.

European automakers are attempting to counter their Chinese rivals, with the first model from Volkswagen’s China-focused brand AUDI offering a screen occupying the entire dashboard. When stationary, the screens can be used for watching videos or singing karaoke.

“With the proliferation of intelligent driving, cars will no longer be viewed solely as transportation tools, but will truly become a ‘second living space,’” consultancy firm McKinsey said in a 2025 report on Chinese auto consumer tastes.

Chinese consumers place more value on interior comfort compared to other markets, according to European carmakers.

Elsewhere, a number of propeller-powered flying taxis towered over other vehicles. The technology, known as electric vertical take-off and landing (eVTOL), is still at the prototype stage but eventually aims to ferry several people at a time.