SC and Seven Clean Seas launch One Tide programme to prevent plastic pollution

One Tide will provide regular social media updates about plastic reduction projects, while explaining the damage plastic waste is causing to the world’s oceans and marine life.

The Supreme Committee for Delivery & Legacy (SC) and Seven Clean Seas have teamed up to launch a campaign that will encourage people to prevent plastic pollution in the world’s oceans.

The ‘One Tide’ programme will inform people in Qatar and globally about the importance of plastic waste reduction. One Tide will provide regular social media updates about plastic reduction projects, while explaining the damage plastic waste is causing to the world’s oceans and marine life. It also aims to encourage a culture of recycling, along with awareness of environmental issues.

Eng. Bodour Al Meer, the SC’s Sustainability Director, said: “We are excited to collaborate with Seven Clean Seas on this important project. Through the One Tide programme, we believe we can reduce the amount of plastic waste in Qatar and across the region. Our immediate objective is to raise awareness of this issue and help people in Qatar – and globally – reduce their reliance on single-use plastics and encourage sustainable behaviours.”

Jassim al-Jaidah, the SC’s Sustainability Stakeholder and Communication Manager, said: “One Tide aims to encourage the local and international community to address plastic pollution. This project forms part of our efforts to ensure Qatar’s hosting of the FIFA World Cup leaves a lasting environmental legacy for the country and region for years to come.”