Say it right

Corporate Communications is not restricted to a specific industry and offers myriad opportunities for aspirants

Communication plays a vital role in our lives, be it with family, friends, others or within an organisation. The emergence of new technologies and the power of digital platforms have made companies realise the significance of corporate communications. This can take many forms, depending on the audience. An organisation’s communication strategy usually consists of written text like internal and external reports, announcements, promotional materials, emails, notes, press releases, speeches, conferences, interviews, videos etc. Corporate communication techniques and management functions are intertwined to bring benefits to the organisation and achieve desired goals. A company’s image is conveyed through its visual communication and product advertising and this is where corporate communication comes into play. There are a number of courses for this field. A degree in journalism and mass communication can also help one get into this sector. Many private institutions offer short-term courses for public relations managers, business and workplace communication, writing skills among others. Students can choose to specialise in various fields such as advertising, public relations internal communications, investor relations, crisis management, brand management and event management. There is also an Executive Programme in Communication Strategies, which is offered for corporate leaders.