Saskatoon wins bid to host 100th Brier in 2027
CBC
Saskatoon will host the Brier in 2027, when the men’s curling championship will be celebrating its 100th year.
The centennial celebration will kick off Feb. 26, 2027, at SaskTel Centre — the seventh time Saskatoon will host the Brier. The city also hosted the 75th Brier in 2004, and it last hosted the Brier in 2012.
Curling Canada announced Saskatoon’s successful bid on Monday at a local Montana’s BBQ & Bar, the Brier’s title sponsor. Tickets could go on sale as early as March.
There’s no better place to celebrate the centennial than in Saskatchewan, said CurlSask executive director Steve Turner.
“When the Brier comes here, it's a provincial holiday,” he said on Monday.
“For us, curling just isn't a sport, it's a fundamental part of our culture. We have a history of breaking attendance records because no fans are more knowledgeable or more fiercely supportive than the curling fans of Saskatchewan.”
The last time the province hosted the national men's championship was in 2024 in Regina. Regina and Saskatoon have hosted the event 12 times and Saskatchewan teams have won the title seven times.
Saskatchewan last won the Brier in 1980 when the Saskatoon-based rink of Rick Folk, Ron Mills, Tom Wilson and Jim Wilson brought home the championship. They won the world championship later that year.
Hosting the Brier is a chance to showcase Saskatoon and celebrate curling’s deep history across the province, Mayor Cynthia Block said at the announcement event.
“Everyone knows that your hometown is wherever your rink is,” Block said. “In the booming metropolis of Dundurn, my dad and I were rink rats because that's what you do when you're from rural Saskatchewan.”
Block said Saskatoon will “make this the most exciting Brier in the history of Briers.”
The bid was made by Discover Saskatoon and Saskatoon Destination Marketing Hotels Inc. Discover Saskatoon is the city’s “official destination marketing organization,” according to its 2024 annual report.
Earlier this year, city councillors voted to approve a funding request from Discover Saskatoon for $350,000 to boost its bid. Discover Saskatoon CEO Stephanie Clovechok did not name the event in her April 23 presentation to councillors, but she called it a “premier national winter sport championship” in a letter submitted to city council.
Clovechok told councillors the $350,000 was needed for the incentive fee required to submit the bid. Discover Saskatoon estimates the event could generate $15.7 million in direct business sales, $1.73 million in provincial sales tax revenue and 13,862 hotel room bookings.
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