Saskatchewan Roughriders apologize to fans for 'Girl Math' ad
CTV
The Saskatchewan Roughriders are apologizing for an email sent to season ticket holders that the club admits "missed the mark."
The Saskatchewan Roughriders are apologizing for an email sent to season ticket holders that the club admits “missed the mark.”
The emailed ad publicized season tickets for the Riders’ upcoming season and referenced a popular social media trend that wasn’t well received.
“Girl math is when cheaper drinks = free drinks,” the email’s subject line read.
“Proficient in Girl Math. It’s Basically Free,” the message read in part.
"Take the stairs. Earn the seltzers" as well as "Literally the best excuse for cute matching outfits” were other phrases featured in the ad.
The term “Girl Math” has gained popularity on TikTok as a humorous way females use to justify spending habits.
The club issued a follow up email on Wednesday, apologizing for the ad.
