San Vicente Bungalows Brings FOMO to New York San Vicente Bungalows Brings FOMO to New York
The New York Times
Who’s joining? What’s the scene like? Will you miss out if you aren’t part of the club?
There was no image of Lady Gaga at 3 a.m., hanging near the wall with various members of Arcade Fire and Eddie Vedder. No images of Kevin Costner, single and ready to mingle by the bar. No images of Cher and Lauryn Hill over at the banquettes of the softly lit dining room. The owners of San Vicente West Village had made sure that no paparazzi could be found inside last Friday, despite the fact that some of the biggest names in music and Hollywood had come for a party after the Saturday Night Live 50th-anniversary concert at Radio City Music Hall.
Had any of those images been beamed across the internet, it might have built a sense that the first event at SVB, which officially opens in March, was a rager for the ages.
Perhaps that is the point: You had to be there.
Among New Yorkers who flock to power and crave exclusivity, the upcoming opening of Los Angeles’s best private club is being greeted with a sense of urgency that is second only to the future of democracy.
“Everyone in fashion has been talking about this club, whether to join, how to get on the list,” said Kendall Werts, a founder of the Jeffries, an agency at the intersection of branding and celebrity.
San Vicente West Village is the brainchild of Jeff Klein, a businessman with a long track record in hospitality, who opened San Vicente Bungalows Los Angeles in 2018.
