Salish Matter’s father turned her into one of the world’s biggest social media stars at age 10 — now 16, hear what she has to say about it

Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator set himself various oddball challenges.

But it was when he decided to involve his daughter in a fitness challenge video — where Salish faced off against a Muscle Beach bodybuilder — that things really took off. “That’s where I really was, like, ‘Oh, wow, she’s good at this,'” the 59-year-old father of two told The Post. “We started seeing more engagement from the audience. Now I was a father [to the viewers], and there was a relationship that people could relate to. There was this niche that we didn’t even consider.”

The video, filmed six years ago, has over 30 million views to date. And it was from there that their father-daughter partnership was born, where each week wildly popular YouTube videos show Salish participating in even more wacky challenges and games, which easily rack up anywhere from 30 million to 50 million views not long after posting.

Together, they now have a combined 46 million followers across YouTube, Instagram and TikTok.

But their success raises searching questions about how children should be allowed to be online. Many of today’s parents worry about rationing their kids’ screen time and monitoring their online activity — and would be horrified at the thought of that many strangers watching a teen girl’s online antics.

Echoing similar concerns, this week Australia’s social media ban for under-16s finally came into effect, shutting down more than 1 million social media accounts created by users under 16 across the country starting Wednesday.