Sabyasachi withdraws Mangalsutra campaign advertisement amid controversy
The Hindu
The withdrawal also came hours after Madhya Pradesh Home Minister Narottam Mishra issued a 24-hour ultimatum to Sabyasachi Mukherjee to withdraw the advertisement
Facing severe backlash, designer brand Sabyasachi on Sunday withdrew its Mangalsutra campaign and said it was "deeply saddened" that the advertisement offended a section of the society.
The popular designer brand has been facing flak on social media platforms as well as from a section of politicians from the ruling BJP over the advertisement wherein it had portrayed a woman wearing a low-neckline dress and posing solo and in an intimate position with a man.
The withdrawal also came hours after Madhya Pradesh Home Minister Narottam Mishra issued a 24-hour ultimatum to Sabyasachi Mukherjee to withdraw the advertisement which has an "objectionable and obscene" portrayal of mangalsutra or else face statutory action.
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