Sabyasachi trolled for featuring 'unhappy' models in new jewellery ad. Why so serious, asks Internet

An ad campaign for Sabyasachi's new Autumn/Winter 2021 Collection of fine jewellery has irked a section of the internet for featuring 'unhappy' models.

Celebrity fashion designer Sabyasachi Mukherjee has again found himself at the receiving end of criticism for a new ad for his Autumn/Winter 2021 Collection of fine jewellery. The ad features three models decked in the new jewellery collection. However, netizens had an adverse opinion about the expressions of the models in the ad. Sabyasachi Jewellery for dying, depressed ladies. https://t.co/omWN1geXvp All these models need to go on detox diet. Look at those constipated looks n lusterless skin. They all look so unwell.It's like " Pet kaat-kaat ke" Buying the Sabyasachi. pic.twitter.com/s5knRVnN9P fixed it #Sabyasachi pic.twitter.com/gEaJvETWlr Why are they so depressed... Like haunted ones... @sabya_mukherjee #Sabyasachi pic.twitter.com/FwIfSfUMgf Introvert hu na bhai photographer ke saamne smile hi nahi kar paati #Sabyasachi pic.twitter.com/wVRayZeKNM I think this #jewelery ad is very nice which reflects the simplicity and natural beauty, but if these models had a bindi on their forehead and a little smile on their lips then it would definitely enriched the beauty of jewelleries..... #Sabyasachi pic.twitter.com/fpjOVftq2f

The ad showcases different designs of the new collection by the fine jewellery segment of the luxury brand. “Sabyasachi Fine Jewellery @sabyasachijewelry featuring uncut and brilliant cut diamonds, opals, pearls, emeralds, aquamarine and coloured stones in 22k gold,” explains the caption shared in the official Instagram profile of Sabyasachi.