Sabyasachi gets 24-hour ultimatum from MP minister over 'objectionable' mangalsutra ad

Fashion and jewellery designer Sabyasachi Mukherjee has received a 24-hour ultimatum to withdraw the advertisement with "objectionable and obscene" portrayal of mangalsutra.  

New Delhi: Madhya Pradesh Home Minister Narottam Mishra on Sunday issued a 24-hour ultimatum to fashion and jewellery designer Sabyasachi Mukherjee to withdraw the advertisement with "objectionable and obscene" portrayal of mangalsutra or else face statutory action.

Last week, Dabur India Private Limited had withdrawn its Fem cream bleach advertisement, which showed same-sex couple celebrating Karva Chauth and watching each other through a sieve, after minister Mishra termed the ad as objectionable and warned that legal steps would be taken against it.

The mangalsutra advertisement by Sabyasachi's brand portrayed a woman wearing a low-neckline dress and posing solo and in intimate position with a man. After the designer shared these pictures, it created a controversy as a section of social media users termed it against Hindu culture and obscene.