Running’s big fashion opportunity
CNN
The explosive rise of run clubs has made fashionable clothing and community engagement a key area of focus for brands.
If you’ve recently started running, the hardest part may have been deciding what kit to buy. Options for running apparel are so plentiful that a cottage industry of online directories, Instagram mood boards and sub-Reddits have sprung up to help would-be joggers and marathoners make sense of it all. Performance sneakers boasting carbon plates (a technical innovation in the shoe’s mid-sole designed to help energy return to the runner) or lightweight materials now come with sneakerhead-coded collaborations and colorways that sell out online. Boutiques, including Distance in Paris and Renegade in Oakland, California target fashion-conscious runners. Even Brooks, a brand traditionally focused on performance, recently announced it would launch its first lifestyle sneaker in March with the streetwear and sneaker collaboration pioneer Jeff Staple. Fashion’s incursion into the running world comes as the sport’s popularity is surging. A record number of people participated in marathons last year. Participation in running clubs shot up 59% globally in 2024, according to the fitness app Strava. In major cities such as New York, the growth of run clubs have been fueled by urbanites looking for matchmaking opportunities beyond dating apps or IRL relationships outside of social media. The viral rise of run clubs, which exist for casual and professional runners alike, have helped turn running into a social activity where personal style is a bigger factor. “Running is not just about participating in the race, but about how you live your life every day,” said Gabriele Casaccia, the creative director and founder of Mental Athletic, a new bi-annual print magazine centered on contemporary running culture that looks more akin to Dazed than Runner’s World. From performance-meets-fashion labels such as Satisfy, District Vision and Soar, all founded in the 2010s, to decades-old sportswear brands like Asics and Saucony, both of which made online sneaker marketplace StockX’s list of top-five fastest growing brands in 2024, the race is on to win new customers that sit at the intersection between lifestyle and the sport, while remaining authentic to their unique perspective and the customers that they serve.
On Monday, the actor wore an outfit that riled up the internet. The reactions perhaps makes more sense when you consider the journey her public image has had lately.
In significant move so far, the newly appointed US Centers for Disease Control and Prevention’s vaccine advisers voted Friday to abandon universal hepatitis B vaccination for newborns, a massive shift in US immunization policy that experts say will lead to increased illness.
Vaccine advisers to the US Centers for Disease Control and Prevention are meeting today on what could be a major change to the childhood vaccination schedule. Follow here for live updates.
In a meeting punctuated by conflict and confusion, the independent vaccine advisers to the US Centers for Disease Control and Prevention on Thursday again delayed a vote that could dramatically change hepatitis B vaccination practice in the United States.
Vaccine advisers to the US Centers for Disease Control and Prevention are meeting today, and they could vote on possible changes to the childhood vaccination schedule. Follow here for live updates from the meeting.
One of the last Fabergé eggs in private hands sold on Tuesday, breaking its own record as the most expensive work by the Russian jeweler ever to appear at auction.
Vaccine advisers to the US Centers for Disease Control and Prevention may vote this week to make a major change to the childhood vaccine schedule, potentially delaying a dose of the hepatitis B vaccine given to newborns by weeks or even years.
Holiday decorations, of all things, have been a particular source of controversy for Melania Trump. But the 2025 White House Christmas decorations sung a different tune as the elusive first lady steps back into the spotlight.
For the architects of a new venue at the heart of China’s push for AI supremacy, it seemed only fitting to use artificial intelligence in the building’s design.
A senior Food and Drug Administration official on Friday said the agency will change its vaccine approval process, alleging that Covid-19 vaccination resulted in the deaths of 10 children.
Engraved in quartz and embellished with diamonds, the 112-year-old curio commissioned by Russian tsar Nicholas II could set a new auction record for Fabergé eggs when it goes on sale in December.
For decades, measles vaccination has been a global success story. Deaths from measles dropped 88% around the world from 2000 to 2024, according to a new report from the World Health Organization, with an estimated 58 million lives saved in that time.