Royal Enfield electric bike launch: Eicher Motors working on complete range of premium EVs

Royal Enfield sells bikes in the 250cc-750 cc bike segment. In the last financial year, the automaker sold 6,09,403 motorcycles.

New Delhi: With the rising demand for electric vehicles in India, Royal Enfield’s parent firm Eicher Motors has started working on a complete new range of electric bikes that will cater to a different set of customers. At present, Royal Enfield sells bikes such as  Classic, Bullet, Himalayan, Interceptor INT 650, Continental GT 650 and Meteor 350, which are fuel-based.    However, Eicher Motors now appears to be doubling down on its efforts to launch electric vehicles in the Indian and global automobile market. However, the company hasn’t given clarity on if the upcoming electric bikes will be launched under the Royal Enfield brand or some other brand.  In Eicher Motors’ Annual Report for 2020-21, the company’s Managing Director Siddhartha Lal said that the EV segment is gaining momentum with positive policy action.