Rooting for folk in Telugu and Tamil cinema
The Hindu
Does the latest film song you’re humming have roots in ancient folk tradition? Explore how rustic melodies are becoming superhits in Telugu and Tamil cinema
The dance number ‘Saranga Dariya’, featuring Sai Pallavi from the yet-to-be-released Telugu film Love Story, has clocked more than 130 million views on YouTube since it was unveiled on February 28. This is the latest in a wave of folk-inspired songs in Telugu cinema to become a chartbuster. The use of folk songs in Tamil or Telugu cinema isn’t new, but there has been a marked increase in the frequency with which rustic, folk-inspired songs are being incorporated into mainstream Telugu films. Many are fast-paced dance numbers; occasionally romantic and poignant melodies find their way in.More Related News