Ron DeSantis threatens Anheuser-Busch over Bud Light marketing campaign with Dylan Mulvaney
CBSN
Florida Gov. Ron DeSantis is hinting at legal action against Bud Light's parent company, Anheuser-Busch InBev, for the beer brand's promotion earlier this year with TikTok star Dylan Mulvaney.
Bud Light's March Madness promotion with Mulvaney, a transgender actress and activist, sparked an uproar among some conservatives, including singers Kid Rock and Travis Tritt, who called for a boycott of the popular beer. An ongoing sales slump for Bud Light has been attributed to backlash from both conservatives and the LGBTPQ community over the marketing campaign.
In an interview Thursday with Fox News, DeSantis said that Florida's pension fund contained over $50 million worth of Anheuser-Busch shares. Bud Light's decision to team with Mulvaney was followed by a sales slump, and as a result the state's pension fund has suffered collateral damage, according to the 2024 presidential candidate.
