Roblox for Adults? Dress to Impress Draws a Crowd.

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention.

What does it take to become a Top Model? In the real world, joining the ranks of the modeling elite requires determination, discipline, a supportive agency and a whole lot of luck. But in the world of Dress to Impress, a wildly popular online game, it demands a very different set of skills.

Produced by a loose collective of young developers, known only by their usernames, and released in November of last year on the online gaming platform Roblox, Dress to Impress has quickly become one of the platform’s most popular experiences. The premise of the game is simple: At the beginning of each round, players are given a theme and have five minutes to create outfits that relate to that theme.

Outfits, in the context of the game, include hairstyle, makeup, clothes and accessories. When the five minutes is up, players showcase their creations on the catwalk, where others rank them from one to five stars. The more times you win a catwalk, the higher you climb in rank, until you officially garner the coveted title of Top Model.

Players can also choose freeplay mode, which allows them to experiment with the available clothing items without the pressure of time constraints or competition. Many use freeplay to recreate iconic celebrity outfits or practice for future rounds.