Robinhood seeks to democratize IPOs ahead of its own stock debut

Robinhood wants to give amateur investors access to initial public offering shares ahead of its own planned IPO.

The popular no-fee trading app that’s become synonymous with the Reddit rally unveiled IPO Access on Thursday, giving users the ability to buy shares at their listing price before they begin trading on stock exchanges. IPO shares are normally only offered to large investors of Wall Street brokerage firms.