Robin Sharma -- Meet The Man Behind Eknath Shinde's Winning Campaign

Maharashtra Assembly Election Results 2024: Robin Sharma, Eknath Shinde's campaign strategist, shares what and how he did it

Robin Sharma, the campaign strategist of Maharashtra Chief Minister Eknath Shinde, told NDTV today that the Lok Sabha election results had spurred them to spruce up their act and get governance and the message about it shipshape before the assembly election was announced. 

"The fear of loss motivated us to work hard, make course correction and do whatever was needed to bring the alliance back on track," he told NDTV in an exclusive interview. It left no room for complacency also ensured that the ruling alliance had dealt with the tough questions when the MVA was bickering over seat share and the all-important question of who would be the Chief Minister.

Consequently, "We were ahead in comparison to the MVA in terms of planning, preparedness, candidates, campaign strategy," he said.