Rihanna's songs get 390% boost in sales after Super Bowl Halftime Show
CBSN
Rihanna is still riding high after her daring — and revelatory — Super Bowl Halftime Show.
The pop star saw a 390% boost in song sales, according to Luminate. Her catalog also saw a 140% surge in on-demand streams in the U.S., the data firm said.
Rihanna's performance, widely praised on social media, featured a mash-up of 12 hits from her vast catalog of music —at times delivered from high-floating platforms above the football field. The star lit up Arizona's State Farm Stadium in a custom red jumpsuit that highlighted another of the show's much-discussed aspects: the revelation that she was pregnant with her second child.
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