Republicans face a ferocious ad campaign surrounding Trump’s ‘big, beautiful bill’
CNN
A ferocious advertising campaign is underway with passage of President Donald Trump’s landmark policy bill hanging in the balance, as political groups and business interests spent at least $35 million just this month to try to sway key members of Congress and their constituents.
A ferocious advertising campaign is underway with passage of President Donald Trump’s landmark policy bill hanging in the balance, as political groups and business interests spent at least $35 million just this month to try to sway key members of Congress and their constituents. Republican Sen. Thom Tillis of North Carolina was facing the pressure from both sides before he announced Sunday that he wouldn’t seek reelection in 2026. Americans for Prosperity, an arm of the conservative megadonor Charles Koch’s political network, spent nearly $2 million this month in key media markets such as Charlotte and Raleigh-Durham. “Trump’s tax cuts put money back in my pocket, and they’re helping young families save for their first homes,” says a woman featured in one of the ads from AFP. “Congress needs to save our tax cuts and protect prosperity.” At the same time, the Democratic-aligned group Unrig Our Economy spent nearly $1 million hammering Tillis over Medicaid cuts in the bill. “Sen. Thom Tillis could vote to take away our health care and give tax breaks to billionaires,” an ad from the group warns. Other Republicans in swing districts face the same dynamic heading into a midterm campaign in which they will need to reach at least some voters who don’t back Trump without angering the president or his core supporters. In Tillis’ case, he announced he wouldn’t seek reelection hours after Trump called for him to face a primary challenge because he didn’t support a procedural vote on the “big, beautiful bill.”
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