Remove Mangalsutra Ad In 24 Hours: Madhya Pradesh Minister To Sabyasachi
NDTV
The mangalsutra ad by Sabyasachi's brand portrayed a woman wearing a low-neckline dress and posing solo and in intimate position with a man.
Madhya Pradesh Home Minister Narottam Mishra on Sunday issued a 24-hour ultimatum to fashion and jewellery designer Sabyasachi Mukherjee to withdraw the advertisement with "objectionable and obscene" portrayal of mangalsutra or else face statutory action.
Last week, Dabur India Private Limited had withdrawn its Fem cream bleach advertisement, which showed same-sex couple celebrating Karva Chauth and watching each other through a sieve, after Mr Mishra termed the ad as objectionable and warned that legal steps would be taken against it.
The mangalsutra advertisement by Sabyasachi's brand portrayed a woman wearing a low-neckline dress and posing solo and in intimate position with a man. After the designer shared these pictures, it created a controversy as a section of social media users termed it against Hindu culture and obscene.
Talking to reporters at Datia in the state, Mr Mishra said, "I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, then a case will be registered against him and legal action will be taken. The police force will be sent for the action."
