Reliance Retail Eyes Affordable Toy Segment Expansion Through Rowan Brand
NDTV
Reliance Retail is expanding its business into the toy sector through its brand Rowan to operate in the affordable segment with a smaller shop size.
Reliance Retail is expanding its business into the fast-growing toy sector through its brand Rowan to operate in the affordable segment with a smaller shop size.
The company was running its toy distribution business through Rowan. It has now brought this homegrown brand to the front end by opening its first EBO (exclusive brand outlet) at Gurugram in NCR in the last quarter with a store size of 1,400 sq feet.
Under this new format, Reliance Retail, the retail arm of Mukesh Ambani-led Reliance Industries, will have a range of affordable toys not only from the brand Rowan on its shelves but also from other brands, said an industry source.
Reliance Retail also has the iconic British toy retail brand Hamleys in its fold. Hamleys is the world's oldest toy retailer and was acquired by Reliance in 2019, marking the first acquisition of a global retail brand by the company.
