Reliance Brands Takes 40% Stake In Italian Toymaker's India Business
NDTV
Plastic Legno SPA is owned by the Sunino group that boasts more than 25 years of toy production experience in Europe
Reliance Brands Ltd (RBL) on Wednesday announced that it has entered into a joint venture (JV) with Italian toy manufacturing company Plastic Legno SPA by acquiring a 40 per cent stake in its India business for an undisclosed amount.
This investment would help RBL in bringing in vertical integration for its toy business and diversify the supply chain with a long-term strategic interest in building toy manufacturing in India, a joint statement said.
Plastic Legno SPA is owned by the Sunino group that boasts more than 25 years of toy production experience in Europe.
RBL, a subsidiary of Reliance Retail Ventures Ltd, also has a strong play in the toy industry with its portfolio of British toy retailer Hamleys and homegrown toy brand Rowan.
