Regina Symphony Orchestra cancels shows as ticket sales drop
Global News
The ensemble has seen an almost 50 per cent decline in attendance in both season subscriptions and single ticket purchases.
Attendance is just not what it used to be for the Regina Symphony Orchestra.
“We planned what I considered to be an ambitious season,” said musical director Gordan Gerrard. “I thought people would be excited to get out and start attending this again but we haven’t seen the numbers that we thought.”
The orchestra returned with a full season of shows last September, something the program hasn’t offered since before the pandemic.
But the ensemble has seen an almost 50 per cent decline in attendance in both season subscriptions and single ticket purchases.
For Gerrard, the big question is: why?
“I think from what I can tell is people largely just got out of the habit of going out. There was a large time that we couldn’t go out and we had to stay home,” Gerrard said.
Mix in inflation and an abundance of entertainment options, and the orchestra has been left searching for answers.
In order to help save money, the orchestra has cancelled three shows coming up in April.