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Qatar’s digital economy bolstered by AI-driven initiatives

Qatar’s digital economy bolstered by AI-driven initiatives

The Peninsula
Monday, June 23, 2025 08:01:25 AM UTC

Doha, Qatar: Qatar s burgeoning food tech sector is experiencing a transformative shift driven by innovation in artificial intelligence (AI), automati...

Doha, Qatar: Qatar’s burgeoning food-tech sector is experiencing a transformative shift driven by innovation in artificial intelligence (AI), automation, and personalised digital services. As part of the nation’s strategy to diversify its economy beyond hydrocarbons and support local entrepreneurship, food startups are playing a vital role in shaping the future of the country’s health, technology, and service sectors.

Qatar-based food tech startups have launched the agentic AI assistant tailored for the food and nutrition space and are designed to revolutionise customer service within the healthy meal subscription industry.

“The agentic AI assistant is designed to enhance the customer experience, which is a first in the healthy meal subscription business,” said Nuwaid Pocker, Founder and CEO of Dieture.

“The AI enables real-time, natural language interactions via phone or messaging, allowing customers to inquire about meal plans, schedule appointments with dietitians, and request callbacks from the sales team without delays.”

This leap in service automation comes at a time when the government is heavily investing in digital transformation. According to data from the Ministry of Communications and Information Technology (MCIT), Qatar’s digital economy is expected to contribute at least 3.2 percent to the national GDP by 2030, with AI and smart solutions forming a central part of the strategy.

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