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‘Qatar leading the way in design across many aspects’

‘Qatar leading the way in design across many aspects’

The Peninsula
Thursday, April 25, 2024 06:31:27 AM UTC

Doha, Qatar: Qatar is positioning itself as a global leader in design innovation across multiple fronts, stressed Msheireb Properties CEO, Engr. Ali A...

Doha, Qatar: Qatar is positioning itself as a global leader in design innovation across multiple fronts, stressed Msheireb Properties CEO, Engr. Ali Al Kuwari, during the opening of the region’s first Innovation by Design Summit yesterday at the Doha Design District in Msheireb Downtown Doha.

In his opening remarks, Engr. Al Kuwari, said: “I’m proud to be here today in the heart of Msheireb Downtown Doha to say that Qatar is leading the way in design across its many aspects. Smart, sustainable design is the future, and it’s something we’re proud to champion.”

Reflecting on Msheireb Properties’ initiatives, he underscored their commitment to meticulous planning and execution. “We spent three years developing a new local architectural expression, the ‘Seven Steps’ language, mixing the best of the past and the present, to create sustainable and authentic Qatari modern communities that are culturally appropriate to meet the needs of the many nationalities that call Qatar home.”

He further highlighted the development of Msheireb Downtown Doha into Qatar’s primary leisure and business hub, attracting major tech and innovation companies like Microsoft, Total, and Google Cloud. “The development has fully opened to residents and commercial tenants over the past 12 months and quickly become Qatar’s top destination for life, work, and play.”

Fast Company Middle East Publisher, Ravi Raman, stressed the growing recognition of design thinking’s positive impact: “Organisations and governments are realising the positive impact design thinking can bring. Our mandate at Fast Company Middle East is to highlight this with storytelling and impactful summits.”

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