Qatar Airways, BWT Alpine Formula One team unite with Carmen Jorda to champion female empowerment in motorsport and aviation

Doha, Qatar Qatar Airways, the Official Airline Partner of Formula 1 , has reaffirmed its commitment to diversity and excellence with a renewed part...

Doha, Qatar – Qatar Airways, the Official Airline Partner of Formula 1®, has reaffirmed its commitment to diversity and excellence with a renewed partnership with BWT Alpine Formula One Team. Carmen Jorda will drive the partnership, as Head of Alpine F1 Academy and Qatar Airways Ambassador, working to champion female participation in motorsport while bridging the worlds of aviation and Formula 1®.

Former development driver for Lotus and Renault in Formula 1®, she became the 11th woman in history to be part of an F1® team’s driver line-up. Throughout her career, she has raced in GP3, Indy Lights, and the Le Mans Series. Her appointment with Alpine marks the next step in her mission to champion inclusion and opportunity for women in motorsport – a vision shared by Qatar Airways.

Through this partnership, Carmen will represent Qatar Airways at key Grand Prix events and lead female-driver mentorship initiatives within the F1 Academy, while engaging with communities through media experiences, programs, and additional initiatives that highlight the airline’s commitment to empowerment and excellence.

The extended partnership between Qatar Airways and BWT Alpine Formula One Team builds on a successful multi-year collaboration that was first introduced in 2023. Through co-branded activations, guest experiences, and exclusive branding opportunities, the partnership continues to engage fans and travellers across Formula 1® destinations worldwide.

Qatar Airways Senior Vice President Sponsorship, Events & Exhibitions, Luke Drake, said: “We are proud to continue our partnership with the BWT Alpine Formula One Team and support Carmen Jorda’s appointment, which represents the very best of both aviation and motorsport – where skill and innovation unite to push boundaries. This collaboration reflects our shared commitment to empowering women and inspiring future generations to pursue excellence in every field.”