QA partners with PressReader to offer unlimited access to digital magazines for passengers

Qatar Airways has partnered with PressReader to offer passengers unlimited access to more than 6,000 global digital magazine and newspaper titles in one seamless digital experience through its Oryx One in-flight entertainment app from March 2021. Passengers can access titles by downloading the Oryx One app to their electronic devices (PEDs), inserting their Booking Reference Number (PNR) into the app’s ‘Newsstand’, and selecting the exclusively curated titles they wish to save.

The service will be available up to three days before and seven days after scheduled flights. The downloaded content will stay in a user’s digital library for as long as they have the app installed, helping to reduce newspaper and magazine waste, both on the ground and in-flight, by over 1,000 tonnes each year. In addition to this, unlike other airline digital offerings, passengers will not need to leave Oryx One or download any additional apps to access the content at any point. Qatar Airways Group Chief Executive, H E Akbar Al Baker, said: “Qatar Airways on-board experience remains the cornerstone of the airline’s world-renowned five-star service. Despite the many challenges the industry faces as a result of the COVID-19 pandemic, we continue to be passionate about achieving the highest standards of safety and excellence in everything we do. Our partnership with PressReader not only offers a COVID-safe, contactless entertainment option to further enhance our passenger’s on-board experience, it also supports our commitment to environmental sustainability, which continues to be a key focus for the airline.” Qatar Airways Senior Vice- President, Marketing & Corporate Communications, Salam Al Shawa, said: “We are delighted to offer Qatar Airways passengers the convenience of accessing thousands of top name global magazine and newspaper titles in one safe, contactless, and seamless digital experience without ever leaving the Oryx One app. By working together with PressReader, we have found the perfect digital solution to eliminate newspaper and magazine waste on the ground and in-flight by more than 1,000 tonnes each year.” PressReader Group of Companies Chief Executive Officer Alex Kroogman, said: “We are honoured to be chosen by Qatar Airways to bring quality journalism and a superior reading experience to its customers in a 100 percent contactless way – pre, during, and post-flight.”