PWHL, Canadian Tire reach multi-year agreement on sponsorship deal
BNN Bloomberg
The Professional Women's Hockey League has struck a multi-year agreement with Canadian Tire to be the league's first funding partner.
The Professional Women's Hockey League has struck a multi-year agreement with Canadian Tire to be the league's first funding partner.
The collaboration includes sponsorship of the PWHL’s inaugural draft on Sept. 18 in Toronto.
Canadian Tire has committed to allocate a minimum of 50 per cent of its sponsorship dollars towards women’s professional sports by 2026 through its Women’s Sports Initiative.
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