Prince Harry Joins Mind-Sharpening Startup In San Francisco

As a member of the BetterUp team, the Duke of Sussex will champion the importance of maximizing human potential worldwide, according to chief executive Alexi Robichaux.

Britain's Prince Harry on Tuesday became the first chief "impact officer" of a San Francisco startup that combines coaching and computing to sharpen the mental fitness of employees. As a member of the BetterUp team, the Duke of Sussex will champion the importance of maximizing human potential worldwide, according to chief executive Alexi Robichaux. "I firmly believe that focusing on and prioritizing our mental fitness unlocks potential and opportunity that we never knew we had inside of us," Prince Harry said in a BetterUp blog post. "As the Royal Marine Commandos say, 'It's a state of mind.' We all have it in us."