Prime Video makes changes as it sets launch date for showing ads in Canada

Amazon's Prime Video has picked the date when it'll begin showing commercials on its streaming service in Canada.

Representatives for the company told The Canadian Press they've marked Feb. 5, 2024, for the launch of ad breaks within its TV and film programming, which includes action series "Reacher" and the "Mr. Dressup" documentary.

The ad tier will now be the default of the retailer's Prime membership, which includes discounts on shipping. However, subscribers can opt out of commercials by paying an additional $2.99 per month.

The announcement comes as streaming companies look for new ways to boost revenue, which has led many to introduce ad tiers on their cheapest monthly plans while raising the price of ad-free packages.