Price Of Beef Increasing, Nearly Unaffordable For Many Americans

Industry reports show these days, when price-sensitive shoppers are buying less fresh meat and more frozen and canned foods for dinner.

The beef industry has been using this slogan for decades: "Beef. It's what's for dinner." But the price of beef is getting a little harder to swallow these days. 

Richmond, Virginia shopper Jeremiah White is finding his food budget being squeezed at his local market, including by the high cost of meat. 

"The prices just got outrageous. It looks like every week it goes up and up," he said. "After you pay your mortgage… and you have to have money for gas… and then when you come to the grocery store... You try to have what you need to get."