Price inflation is about to hit toys — just in time for the holidays

Cash-strapped parents had better brace for rising toy prices this holiday season — and the hikes could be significant, the two biggest toy manufacturers warned this week.

Ynon Kreiz, chief executive of Barbie maker Mattel, said on an earnings call this week that the El Segundo, Calif.-based company is “managing through global supply chain challenges” that include higher production and shipping costs that will result in higher prices in the second half of the year. Pawtucket, RI-based Hasbro, which makes Monopoly and GI Joe, also flagged freight costs as a chief reasons for the price increases that will go into effect in the second half, according to chief executive Brian Goldner.