'Pretty exciting': Calgary's 'Blue Sky City' logo revealed
CTV
Calgary's new logo for its 'Blue Sky City' civic brand has officially been revealed as creators of the design hope it sends a welcoming message and acts as a nod to innovation.
Calgary's new logo for its 'Blue Sky City' civic brand has officially been revealed as creators of the design hope it sends a welcoming message and acts as a nod to innovation.
The visual identity developed by Calgary Economic Development (CED) and Tourism Calgary uses beadwork to symbolize the story of each individual Calgarian coming together to show the "sum of their parts is greater than the whole."
It features a traditional red colour palette, but also incorporates blue and yellow.
Calgary Mayor Jyoti Gondek says the logo showcases the city as a place of confluence where people's lands, cultures and ideas come together.
It will be officially unveiled to the public at the First Flip – the first official Stampede event of the year.
"Our city has been through many challenges over the years, but we are resilient and community focussed. When we come together, there is no limit to what we can overcome and achieve," she said.
"Stampede is about our city coming together to celebrate that community spirit. I can't think of a better time to share this milestone with Calgarians."
