Prepare Yourself for This Weekend’s ‘Crypto Bowl’

The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain.

Star athletes and supermodels are promoting crypto companies. Stadiums are taking the companies’ names. The government is thinking about regulating them.

But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? It will be ubiquitous during this weekend’s Super Bowl commercials.

At least three online services for buying and selling digital currencies — EToro, Crypto.com and FTX — are scheduled to run ads during the game on Sunday. BitBuy, a Canadian crypto exchange, will run one during the Canadian broadcast of the game.