Prashant Kishor, Sunil Kanugolu And Co: Poll Strategists Turn Campaign Makers
NDTV
As India goes to polls, the stakes are higher than ever. It is said elections are fought on emotions and they are an art more than science, but the rise of poll strategists would suggest otherwise.
Excel sheets, power-point presentations, targeted content sharing, survey reports, technology and endless data - these elements may have been missing from traditional election campaigns in India a couple of decades ago but today they drive the winning strategy with poll strategists assuming an important role in a shift from being backroom boys.
As India goes to polls, the stakes are higher than ever. It is said elections are fought on emotions and they are an art more than science, but the rise of poll strategists would suggest otherwise.
The poster boy of political consulting had emerged in the form of Prashant Kishor whose team advised the Narendra Modi-led BJP to a resounding win of 282 seats in the 2014 general elections.
