Prasar Bharati to auction archival content to TV, OTT platforms to boost revenue

Prasar Bharati, India's public broadcasting agency, has decided to auction its archives with the hope of monetising the content through sale to television and OTT platforms.

Prasar Bharati, India's public broadcasting agency, has decided to auction its archives with the hope of monetising the content through sale to television and OTT platforms. This policy will ensure that archival and premium contents of Prasar Bharati are syndicated to third parties through an open and transparent mechanism of e-auction, in order to fetch maximum market value of content on demand basis.

According to a notification issued by Prasar Bharati, the state broadcaster's premium content from Doordarshan (DD), All India Radio (AIR) and the new units of Prasar Bharati will be available for grabs soon.