Prada focuses generational transition on Italian artisans

Italian artisans create knitwear for the Prada and Miu Miu brands at a recently expanded factory in the Perugia province of Italy, May 7, 2024. Italian artisans create knitwear for the Prada and Miu Miu brands at a recently expanded factory in the Perugia province of Italy, May 7, 2024. Knitwear created by Italian artisans for the Prada and Miu Miu brands sits on a desk at a recently expanded factory in the Perugia province of Italy, May 7, 2024.

The Prada Group is expanding its production footprint in Italy, including dozens of new jobs at its knitwear factory in Umbria, leaning into "Made in Italy" as integral to the brand's ethos and developing new artisanal talent to ease the luxury group through a generational shift in its workforce.