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Popular Ottawa donut shop strikes a deal on Dragons' Den

Popular Ottawa donut shop strikes a deal on Dragons' Den

CTV
Monday, January 29, 2024 05:24:07 AM UTC

Holey Confections in Ottawa is being cast into a new kind of spotlight after an appearance on the television series Dragons Den.

A little creativity and a whole lot of determination has turned into a popular donut business in Ottawa, one that is now being cast into a new kind of spotlight after an appearance on the television series Dragons' Den.

The past four years have been somewhat of a whirlwind for Holey Confections, which has opened three locations across the city.

"When we first started, I didn’t know we would grow past one location," said owner Samantha Armstrong. "But to grow to this size, we didn’t expect that to be honest."

Recently, the hit spot aired on the Jan. 11 episode of Dragons' Den. The couple went in asking for a $500,000 investment in exchange for 10 per cent of their business.

After some negotiating, they accepted a deal of $500,000 for 25 per cent from 'Dragons' Vincenzo Guzzo and Manjit Minhas.

"Obviously, it’s better because you’re on Dragons' Den and more people have seen it, but we have never not had a community that backs us," said Armstrong.

Owning a donut shop was never on their radar until a twist of fate sparked the idea.

Read full story on CTV
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