Pop-Ups Are The New Pop Culture Phenomenon
Newsy
The "Bridgerton" Experience is popping up across the country raking in millions of dollars and ramping up hype for studios and their shows.
Adapted by executive producer Shonda Rhimes, "Bridgerton" tells the love stories of a high-society family in Regency-era England. And the “Bridgerton Experience” — with its live performances and props from series displayed around the venue — aims to recreate the Netflix show's world.
The event is happening for the next couple weeks in Chicago, Los Angeles, D.C. and Montreal — and it's continuing the trend of immersive pop culture pop-ups.
From sitcoms like "The Office" and "Friends" to sci-fi dramas like "Stranger Things," experts say pop-up shops are going to be "a permanent part of the retail landscape going forward," with media and entertainment pop-ups being the strongest new category in the industry.
