Political ads on social media rife with misinformation and scams, new research finds

Political advertisements on social media are one of the best ways for candidates to reach supporters and raise campaign cash, but are poorly regulated.

The online advertisement to Donald Trump supporters was clear enough: Click here, and receive a free Trump 2024 flag and a commemorative coin. All in exchange for taking a quick survey and providing a credit card number for the $5 shipping and handling.

“You’ll get two free gifts just by taking this quick poll in support of Trump,” says the ad's narrator.

The ad — which has appeared on Facebook, YouTube and other platforms — didn't mention the $80 charge that would later appear on credit card statements. Those that clicked were scammed.

Political advertisements on social media are one of the best ways for candidates to reach supporters and raise campaign cash. But as a new report from Syracuse University shows, weak regulations governing online ads and haphazard enforcement by tech companies also make ads a prime source for misleading information about elections — and a tantalizingly easy way for con artists to target victims.

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“There is very little regulation on the platforms," said Jennifer Stromer-Galley, the professor who led the research for the ElectionGraph Project at Syracuse University’s Institute for Democracy, Journalism & Citizenship. “It leaves the American public vulnerable to misinformation, disinformation and propaganda.”

Stromer's research examined more than 2,200 groups on Facebook or Instagram that ran ads between September and May mentioning one of the presidential candidates. Combined, the ads cost nearly $19 million and were seen more than 1 billion times.