Pokémon-shaped Cheeto sells for nearly $90,000

There’s a new contender for the world’s most expensive crunchy snack.

There’s a new contender for the world’s most expensive crunchy snack. A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box. The dragon-shaped spicy snack was discovered and preserved by a sports memorabilia company sometime between 2018 and 2022, then surged in popularity on social media last year, according to Goldin’s website. Cheetozard sold for a whopping $72,000 plus a buyer’s premium, Goldin said. Bidding on the precious Cheeto began at $250 in mid-February and quickly climbed into the upper five figures. Cheetos, the snack brand owned by PepsiCo subsidiary Frito-Lay, responded to Goldin’s Instagram post about the sale with a “two eyes” emoji.