Poco plans to sell 5G phones for ₹12,000, Country Head says

In 2023, Poco will go offline and venture into non-mobile categories, said Himanshu Tandon, Country Head, Poco India

Smartphone maker Poco has managed to carve out a niche for itself despite growing under the aegis of Xiaomi. It has largely confined itself to the budget and mid-segment handsets. But this could change in 2023. Himanshu Tandon, Country Head of Poco India interacted with  The Hindu’s Haider Ali Khan on the company’s plans in the country. Edited excerpts:

Edited excerpts:

Himanshu Tandon: Right now, we have five series - C series which is under 10k [rupees], M series around 10k to 12k, M Pro series around 15k, and the next series between 20k to 25k, and F series around 30k.

This year, basis the demand, we are exploring whether we should be venturing into FY Pro or FY GT kind of models moving forward, but again, we are seeing some demand normalisation because of the inflationary pressures.

We certainly want to venture into this high-end category between, let’s say 30k to 40k price bracket, but we will take an informed decision versus the market demand.

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HT: Poco’s target group (TG) is around 18 to 24 years, mostly college-goers, whereas our sister brand is mostly early jobbers. Considering their preferences, we are still maintaining the price-to-performance ratio.