Piyush Goyal Launches Electronic Marketplace For Aqua Farmers

Speaking on the occasion, Piyush Goyal said e-SANTA will raise income, lifestyle, self-reliance, quality levels, traceability, and provide new options for the aqua farmers.

Union Commerce and Industry Minister Piyush Goyal on Tuesday virtually inaugurated e-SANTA, an electronic marketplace providing a platform to connect aqua farmers and buyers. Speaking on the occasion, Mr Goyal said e-SANTA will raise income, lifestyle, self-reliance, quality levels, traceability, and provide new options for the aqua farmers. According to an official release of the Ministry of Commerce and Industry, the platform will enable the farmers to get a better price and the exporters to directly purchase quality products from the farmers enhancing traceability, a key factor in international trade. Mr Goyal said the e-SANTA platform will change the traditional way of carrying out business from a word of mouth basis to become more formalised and legally binding.