
Pinterest plunges as tariffs weigh on large customers’ ad spending
BNN Bloomberg
Pinterest shares tumbled 21 per cent to their lowest since the 2020 pandemic lows after the image-sharing platform’s weak forecast showed that major advertisers are pulling back spending just as AI tools threaten to upend the market.
The company’s quarterly revenue projection fell short because of lower marketing spend by large U.S. retailers grappling with tariff-induced business uncertainty.
Pinterest is also rebuilding its sales teams after company-wide layoffs of under 15 per cent last month that were meant to power its AI pivot but fell flat with investors.
Competition for advertising dollars is also heating up as OpenAI tests ads in ChatGPT, and Google rolls out features that allow consumers to buy products while looking for AI-powered answers in search and its Gemini chatbot.
That adds to a crowded field where brands are already favoring established players such as Meta and TikTok, which now exists as a separate entity in the U.S.
Pinterest’s results were also in contrast to the upbeat performances from Snap and Reddit.













