Pinterest Is Said to Be in Talks to Acquire the Photo App VSCO

The discussions between the digital pin board company and the app that inspired the “VSCO girls” trend are ongoing.

SAN FRANCISCO — Pinterest has held talks to buy VSCO, a photography app that spawned a teenage social media craze, according to two people with knowledge of the matter. The discussions are ongoing, said the people, who declined to be identified because they were not authorized to speak publicly. A deal price couldn’t be learned; Pinterest has a market capitalization of about $49 billion, while VSCO has raised $90 million in funding and was last valued at $550 million. An acquisition may not materialize, the people cautioned. Representatives from Pinterest and VSCO (pronounced “vis-coe”) declined to comment on deal talks.